Project overview:

Enlightors partnered with Shopping Shop, one of Iraq's leading clothing brands, to elevate its presence across digital and offline channels through a comprehensive marketing and media strategy. The collaboration focused on strengthening brand identity, boosting customer engagement, and increasing in-store and online sales across its nationwide branches.

Our team executed a full-scale digital media campaign that included social media marketing, influencer collaborations, and targeted advertising, ensuring consistent brand storytelling across platforms. Enlightors also produced high-quality video content to highlight new collections, promotions, and the brand's modern retail experience.

Beyond digital efforts, we managed event activations, in-store promotions, and printing and graphic design to unify Shopping Shop's visual communication. From creative concept to execution, Enlightors helped transform Shopping Shop into a vibrant, trend-driven fashion brand that connects with customers across Iraq.